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  <url>
    <loc>https://www.outsideindesignstudio.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-19</lastmod>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/nightshade-farm-flowers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/194248b9-97ce-442b-8e6f-59d9d65428e5/back-view-oversized-tee-mockup-of-a-man-sitting-on-a-customizable-cube-m38922.png</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>RRNW x NF collab t-shirt designed by OIDS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/aa9f4ec0-3f18-427c-b3e4-8d4eaea6c97a/Screenshot+2024-08-09+at+3.04.21%E2%80%AFPM.png</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>Nightshade's updated complete brand package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724100437431-SRQ7VX78WJ82EEG8WFX7/DSC_7473.jpg</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724100438198-AF6CDAVAYWRDEQFCQV42/DSC_7478.jpg</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724100444045-V3695C90NMHFPKDO6J6G/DSC_7596.jpg</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724100447608-G1H7ASFAZIXZ7GJMDNI6/DSC_7631.jpg</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/a9ecd180-d590-4963-8ea5-6dc904fb42cc/Untitled_Artwork+3.jpg</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>concept sketches for Nightshade's initial logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/911f5dbc-ba59-4ee0-b2e6-8a8a52ceffd2/Nightshade+1.png</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>Becca's final updated logo, photo credit to Madeline Rose</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/34d039cf-c410-4dd7-a9e7-89f8c8e53991/RRNW+x+NF+1.png</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>RRNW x NF collab</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/6ec1823c-f44d-45c0-a04e-c44b1dc549db/DSC_8516.jpg</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>Tablescape from the Nightshade farm dinner, sponsored by Really Really Nice Wines and shot by Maddy Rose</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/529fa220-e8a4-4a78-b569-49e52d30c350/nightnightlogos-04.png</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>the first Nightshade logo, prior to the OIDS redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/a902b95a-d6c9-4713-a4fa-43fcced06697/Nightshade_Instagram_Biege-100.jpg</image:loc>
      <image:title>Work - Bringing Nightshade Farm &amp;amp; Flowers' Brand to Life - Make it stand out</image:title>
      <image:caption>Nightshade's initial final branding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/laurel-santos-lpc-lmft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/3a111b86-b53f-44bc-af0a-95c39ec34bd9/CANY_RockCairn_NPS_NealHerbert.jpg</image:loc>
      <image:title>Work - Crafting a Calming Brand and Digital Presence for Laurel Santos LPC, LMFT - Make it stand out</image:title>
      <image:caption>A rock cairn was the inspiration for Laurel's logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/cae435c1-754e-4456-a965-9edffe2f27dc/macbook-pro-on-a-vintage-wooden-table.png</image:loc>
      <image:title>Work - Crafting a Calming Brand and Digital Presence for Laurel Santos LPC, LMFT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1584e2aa-a3e0-4efb-ae33-e1b27bff2d97/Laurel+Santos_IG_2.png</image:loc>
      <image:title>Work - Crafting a Calming Brand and Digital Presence for Laurel Santos LPC, LMFT - Make it stand out</image:title>
      <image:caption>Rectangular lockup of Laurel's branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/d7943750-ba88-4ed4-a682-1d5b056181cd/Laurel+Santos_IG_5.png</image:loc>
      <image:title>Work - Crafting a Calming Brand and Digital Presence for Laurel Santos LPC, LMFT - Make it stand out</image:title>
      <image:caption>Laurel's final logo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/lady-nellie-oyster-farms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b32c9360-8ea5-46b7-b445-0240595ffca3/Monger_white+on+black+update.png</image:loc>
      <image:title>Work - Merging Maritime and Metal Aesthetics for Lady Nellie Oyster Farm’s Custom Illustration - Make it stand out</image:title>
      <image:caption>custom illustration for Lady Nellie Oyster Farm (formerly Monger NOLA)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/967c75a8-8a51-428e-9c9b-e859551323e1/Monger_black+shirt+front.png</image:loc>
      <image:title>Work - Merging Maritime and Metal Aesthetics for Lady Nellie Oyster Farm’s Custom Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/227817a1-73a3-447f-ba3d-2987605842e7/Untitled_Artwork+2.jpg</image:loc>
      <image:title>Work - Merging Maritime and Metal Aesthetics for Lady Nellie Oyster Farm’s Custom Illustration - Make it stand out</image:title>
      <image:caption>some process sketches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/71a3a1da-139e-4c80-aa76-f506d4ad6d5b/Monger+mockup.png</image:loc>
      <image:title>Work - Merging Maritime and Metal Aesthetics for Lady Nellie Oyster Farm’s Custom Illustration - Make it stand out</image:title>
      <image:caption>mockup of the proposed t-shirt design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/2a0a5d73-6223-4fbc-be21-1f16872a75e3/round-neck-tee-mockup-of-a-serious-man-posing-with-his-hands-on-his-pockets-m37938.png</image:loc>
      <image:title>Work - Merging Maritime and Metal Aesthetics for Lady Nellie Oyster Farm’s Custom Illustration - Make it stand out</image:title>
      <image:caption>another tshirt mockup</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/outsiders-vintage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/c540a04e-42ca-40f9-b532-9bcaf72c697a/Screenshot+2024-08-14+at+2.26.10%E2%80%AFPM.png</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage - Make it stand out</image:title>
      <image:caption>some proposed logos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724099221758-OC0XQO6GIB5TQ3SRUFB6/IMG_1315.jpg</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724099222295-WOGQVX2BIPU07I0U0SQ8/IMG_1561.jpg</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724099224860-IBEA9RSR2KGKY7BVRG7M/IMG_5249.jpg</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1724099224994-EODCR5X6B340CKSPNGSH/IMG_6209.jpg</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/31342b9a-6dde-44bd-ba37-5fd480aa5300/image0.jpg</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage</image:title>
      <image:caption>The original sign Stacy was using outside her warehouse</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/5ef169d2-e08e-4942-b3f4-46298c2b7811/mockup-of-a-macbook-placed-against-a-wall-a20456.png</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage - Make it stand out</image:title>
      <image:caption>Check out the new Outsiders Vintage website here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/c5979f6b-96bb-4f1e-a939-45a236901fc0/Screenshot+2024-08-14+at+2.26.55%E2%80%AFPM.png</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage - Make it stand out</image:title>
      <image:caption>Outsiders Vintage final brand guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/97c9f0ae-b7b7-4479-95bc-25e6cc0e02ac/Screenshot+2024-08-14+at+2.25.56%E2%80%AFPM.png</image:loc>
      <image:title>Work - Revitalizing the Brand and Digital Presence for Outsiders Vintage - Make it stand out</image:title>
      <image:caption>early concept sketches for Outsiders Vintage</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/resilient-construction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b917acd0-3ed6-4860-a7cd-4cc12c2806aa/Screenshot+2024-08-14+at+12.36.28%E2%80%AFPM.png</image:loc>
      <image:title>Work - Crafting a Brand Rooted in Resiliency for Resilient Construction - Make it stand out</image:title>
      <image:caption>In-process logo concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/2aa425d7-f6ce-4549-a2ba-38040b9b0416/Resilient+Construction.png</image:loc>
      <image:title>Work - Crafting a Brand Rooted in Resiliency for Resilient Construction - Make it stand out</image:title>
      <image:caption>New branding for Resilient Construction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b0ce809a-a6d5-41fd-a8c7-22521ed6ee68/Screenshot+2024-08-14+at+1.14.28%E2%80%AFPM.png</image:loc>
      <image:title>Work - Crafting a Brand Rooted in Resiliency for Resilient Construction - Make it stand out</image:title>
      <image:caption>An in-progress photo of Brian's own home as a model for his intentional building approach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/040b6fdd-d26a-420b-8c3c-ce55dabaf709/Screenshot+2024-08-19+at+3.07.19%E2%80%AFPM.png</image:loc>
      <image:title>Work - Crafting a Brand Rooted in Resiliency for Resilient Construction - Make it stand out</image:title>
      <image:caption>Ibis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/629801bd-0d20-4532-8408-51211d3b9dcb/Screenshot+2024-08-14+at+12.36.42%E2%80%AFPM.png</image:loc>
      <image:title>Work - Crafting a Brand Rooted in Resiliency for Resilient Construction - Make it stand out</image:title>
      <image:caption>Resilient Construction brand package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/0fc3b62e-6e08-48d8-8586-f059db833388/mockup-of-two-business-cards-placed-on-a-solid-color-surface-750-el.png</image:loc>
      <image:title>Work - Crafting a Brand Rooted in Resiliency for Resilient Construction - Make it stand out</image:title>
      <image:caption>mockup for Brian's business card design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/native-plant-institute</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b3600996-772f-4b1f-9864-33d27cd5e246/NPI+Logo+-Facebook+Landscape.png</image:loc>
      <image:title>Work - Cultivating a Distinctive Brand for the Native Plant Institute of Greater New Orleans - Make it stand out</image:title>
      <image:caption>NPI-GNO logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/2183cc51-0f08-4cce-86a2-df12dd7365c5/NPI+Logo+-Instagram+Profile.jpg</image:loc>
      <image:title>Work - Cultivating a Distinctive Brand for the Native Plant Institute of Greater New Orleans - Make it stand out</image:title>
      <image:caption>NPI-GNO logo, circular</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/7f4f9291-3547-4149-beee-bfa2f3950003/NPI+Logo+-Brand+Package+%28web+use%29.png</image:loc>
      <image:title>Work - Cultivating a Distinctive Brand for the Native Plant Institute of Greater New Orleans - Make it stand out</image:title>
      <image:caption>NPI-GNO full brand package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/de18a779-0921-4243-adf5-d1330def5535/NPI+IG+Post.png</image:loc>
      <image:title>Work - Cultivating a Distinctive Brand for the Native Plant Institute of Greater New Orleans - Make it stand out</image:title>
      <image:caption>An example post for the NPI-GNO Instagram utilizing their new branding (note: OIDS is not responsible for NPI's marketing or Instagram posts)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/garden-gaze</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/734ac84e-9514-446a-990d-ea7aebe7b96d/GG+Logo+-+White.png</image:loc>
      <image:title>Work - Cultivating a Vibrant Brand and Digital Presence for Garden Gaze - Make it stand out</image:title>
      <image:caption>Final Garden Gaze logo in monochrome</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/f497d567-6ca2-42f7-a985-3a4e49495567/Garden_Gaze.jpg</image:loc>
      <image:title>Work - Cultivating a Vibrant Brand and Digital Presence for Garden Gaze - Make it stand out</image:title>
      <image:caption>Early concept sketches for the Garden Gaze logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/6f63dea5-e507-4b46-8018-5df7ff4a299c/Garden+Gaze+IG+Post.png</image:loc>
      <image:title>Work - Cultivating a Vibrant Brand and Digital Presence for Garden Gaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/66a4d0d7-4a3a-4a37-ab9f-2f3b57f76399/Screenshot+2024-08-19+at+2.15.16%E2%80%AFPM.png</image:loc>
      <image:title>Work - Cultivating a Vibrant Brand and Digital Presence for Garden Gaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/9c3ce0f6-b983-4a28-b799-f8defd173373/GG+Mark+-+White.png</image:loc>
      <image:title>Work - Cultivating a Vibrant Brand and Digital Presence for Garden Gaze - Make it stand out</image:title>
      <image:caption>Garden Gaze logo mark in monochrome</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/burns-gem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/4928cf15-3f3a-4482-98b6-9a50414fc6da/45c1efe5-5bc2-45ea-95ee-17b499de2dc3.png</image:loc>
      <image:title>Work - Celebrating Milestones and Expanding Horizons for Burns Industrial Equipment - Make it stand out</image:title>
      <image:caption>mockup of a Burns-GEM banner used at in-person marketing events</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b292fc63-da77-4d35-8bfe-ac7b8bb1a318/Burns-GEM+Early+Optionsrd.+2-100.jpg</image:loc>
      <image:title>Work - Celebrating Milestones and Expanding Horizons for Burns Industrial Equipment - Make it stand out</image:title>
      <image:caption>Some refined logo options for "Burns-GEM"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/96ca729c-e8d0-4854-9c37-a8dd4b144dc4/Burns-GEMrd.+3+b%2Bw-100.jpg</image:loc>
      <image:title>Work - Celebrating Milestones and Expanding Horizons for Burns Industrial Equipment - Make it stand out</image:title>
      <image:caption>The Burns-GEM final brand suite in monochrome</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/fda4aa6c-b3e8-43e6-82df-67ab79f800cc/7b861185-c60f-4dc6-b8b8-e3f84fbbf7d1.png</image:loc>
      <image:title>Work - Celebrating Milestones and Expanding Horizons for Burns Industrial Equipment - Make it stand out</image:title>
      <image:caption>mockup of a Burns-GEM marketing leave-behind</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/daf0196e-b422-4dcf-ad59-37e5c6661d90/Burns_50th.jpg</image:loc>
      <image:title>Work - Celebrating Milestones and Expanding Horizons for Burns Industrial Equipment - Make it stand out</image:title>
      <image:caption>Early iterations of the 50th anniversary logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/71202968-b3fa-4d1b-9935-be796dcf343d/Burns+50thArtboard+1-100.jpg</image:loc>
      <image:title>Work - Celebrating Milestones and Expanding Horizons for Burns Industrial Equipment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/f667220f-30a4-4fe7-8927-d5cbc2ed0785/North+Shore-GEM+Options%27North+Shore%27+rd.+1-100.jpg</image:loc>
      <image:title>Work - Celebrating Milestones and Expanding Horizons for Burns Industrial Equipment - Make it stand out</image:title>
      <image:caption>Some logo options when "North Shore GEM" was a possible name for the new Burns subsidiary</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/deer-valley-folk-fest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723838220298-U0068BVI9W2EK7TVQVH0/ERA_DVFF2023_044.jpg</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723838220272-8NLVVWK44Q88T92ULIBV/ERA_DVFF2023_108.jpg</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723838221534-2ENOXP0MQ5EMF7XSHNGL/ERA_DVFF2023_240.jpg</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723838221661-DWKF2876GBD1JO29IIGE/ERA_DVFF2023_294.jpg</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b92ef74c-e36b-44fb-bcff-e72dab3d8b67/DVFF+Instagram+Mockup+%283240+x+1080+px%29.png</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest - Make it stand out</image:title>
      <image:caption>Brand update &amp; social media templates for DVFF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723837911605-X7XZPF2IFMVIUBXGI2XX/DVFF_Seal+1_Olive%404x.png</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723837910776-9VNSGTZ8AON4YCUFK2PG/DVFF_Card_White%404x.png</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723837911654-M13SG83RVJ8EPHDH2CPP/DVFF_Seal+3_White%404x.png</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723838110034-S5QJ8GOJ5XBCQJ5H0O1J/ab67706c0000da8493b8abd3f899dd61591000fb.jpeg</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723838110672-K1U2TBOF0HXXNYZXOG8E/Screenshot+2024-08-09+at+2.09.32%E2%80%AFPM.png</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/4049a2f3-fc22-4d48-a581-e102a91015df/Screenshot+2024-08-09+at+2.12.17%E2%80%AFPM.png</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest - Make it stand out</image:title>
      <image:caption>DVFF branding in development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/724729d7-d0b5-44f7-84ba-f9082a44a484/DVFF_Emblem_Olive.png</image:loc>
      <image:title>Work - Crafting a Timeless Brand for Deer Valley Folk Fest - Make it stand out</image:title>
      <image:caption>Updated DVFF 'crest'</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/louisiana-native-plant-society</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b1fb1b57-9c36-4540-aa4e-172702a4b16c/real-estate-lawn-sign-mockup-on-a-garden-a14982.png</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society - Make it stand out</image:title>
      <image:caption>A mockup of a yard sign featuring the updated certification logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/2e453fba-4534-4089-808b-3239d06c0f2f/LNPS+1.jpg</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society - Make it stand out</image:title>
      <image:caption>Updated Louisiana Native Plant Society (LNPS) branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/244a600f-4a06-4436-a9e1-89f9766e0155/LCH-Program-Sign-758x1024.jpg</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society - Make it stand out</image:title>
      <image:caption>A LNPS native yard certification sign featuring their former branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/0da9c758-8fce-4e16-9229-757292889271/t-shirt-mockup-of-an-elder-man-maintaining-his-garden-46891-r-el2.png</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society - Make it stand out</image:title>
      <image:caption>A mockup of a man wearing a shirt emblazoned with the updated LNPS branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/209db70a-f270-461a-b92b-73883b63ac95/Screenshot+2024-08-14+at+1.30.25%E2%80%AFPM.png</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society - Make it stand out</image:title>
      <image:caption>The complete LNPS brand package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/fe64f346-d1e2-48e7-9ef7-4eee056dc4aa/girl-holding-a-gold-iphone-6-while-working-out-outdoors.png</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society - Make it stand out</image:title>
      <image:caption>A mockup featuring an alternate LNPS logo for social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/781352c1-d15f-4b89-be5a-a8a5852a0aa5/LNPS+2.jpg</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society - Make it stand out</image:title>
      <image:caption>Another element from the LNPS brand update</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723836965139-N99BOR72DNTZL5MEMZZG/mockup-featuring-a-coloring-book-surrounded-by-crayons-and-markers-30944.png</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723836965113-3FSTYLII1TP6NPNWIJY8/mockup-of-an-open-coloring-book-placed-next-to-a-closed-one-30947.png</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723836968978-9PB1DSZEB4B3VBGHL4G4/sketch-paper-mockup-featuring-a-woman-coloring-31038.png</image:loc>
      <image:title>Work - Cultivating Awareness with a Brand Refresh for the Louisiana Native Plant Society</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/mayer-building-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/8b0323f1-8131-4063-9dd8-00ca1ab236e3/t-shirt-mockup-featuring-the-back-view-of-a-construction-worker-31533.png</image:loc>
      <image:title>Work - Elevating Mayer Building Company’s Digital Presence - Make it stand out</image:title>
      <image:caption>mockup of a Mayer Building Company contractor wearing a t-shirt with updated branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/8b353203-a53b-4446-a227-3e61395e518d/logo+%282%29.JPG</image:loc>
      <image:title>Work - Elevating Mayer Building Company’s Digital Presence - Make it stand out</image:title>
      <image:caption>old branding in need of updating</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/46048001-b491-4cf5-bba6-f5d89f2d20cd/Mayer_WEB_Primary+-+White+-+L.png</image:loc>
      <image:title>Work - Elevating Mayer Building Company’s Digital Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/3b6c8581-46da-48a8-af38-febd2c60a31d/Mayer_Artboard+12-100.jpg</image:loc>
      <image:title>Work - Elevating Mayer Building Company’s Digital Presence - Make it stand out</image:title>
      <image:caption>Updated brand package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/6bd0277f-a736-46c0-9b09-c5e8b1754d6c/1.png</image:loc>
      <image:title>Work - Elevating Mayer Building Company’s Digital Presence - Make it stand out</image:title>
      <image:caption>updated branding and website for Mayer Building Company</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/really-really-nice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/25acc484-8074-48ac-a475-88cff6d98975/round-neck-t-shirt-mockup-featuring-a-serious-man-posing-against-a-wall-m37956%281%29.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>T-shirt design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/c5fefa5e-25b8-46a1-9df6-0b43c7582b6d/free-image-resizer-cropper.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>A mockup of how the proposed branding could look on a glass door</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/00d920bf-591c-45d7-92d7-6f5bbe5d92f2/UNBOXING+10.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Really Really Nice Wine Club box + insert</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/3ed73532-a8ad-4b9d-b45f-f3aafbad6e52/RRN_Stoned+Youth.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Early exploration of some color palettes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/79fb9b50-e851-4b57-807f-5bbcd53fc2a0/RRN_Brand+Suite_Color+Option_Dark+Green-100.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Final brand suite with some early marketing templates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833053579-2GL9P9VHK2CCTQR53QOB/0%2810%29.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833053648-HSHOS1JGRH85MO1HYZGI/0%2811%29.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833054447-UODVHRC5530JDLENDZP9/download.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833054498-3ZK6DCPNJRS73MYQFV5Z/RRN+Mondays.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833055349-CUYFSS45CSCOSF1KAVJP/0%289%29.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833055619-LC7JYOEJ8FC7N9QOMW4K/IG+PHOTOS+SQUARE%281%29.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833056187-3QU2O7S6IJFZX8AD3R9V/0.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833056504-3YZ5HVNRS7HGL126X6ZR/0%281%29.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833056974-Q8QGKLQMZQ4FMHFMVMPX/0%288%29.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833057748-GX5M7VLR93YKE2JFBF4W/SPRING+UPDATES.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833059434-GHT4Y1U2DITP2RHPNWYL/SPRING+UPDATES%281%29.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1723833059120-NLK3K43J8RGXPGJC76Y8/Summer+Solstice+Party.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/dd0789ec-7bf8-44a7-a8b1-b58c7b1dc899/Screenshot+2024-08-16+at+1.24.54%E2%80%AFPM.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Really Really Nice Wine Club package design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/db76bae6-0d15-4d02-bcd0-206783afaa4f/RRF_Primary+Logo_Web+Header.gif</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/ff041f40-d256-46bd-9e4f-d89377758e55/RRN-Brand-12May23_logo+copy.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Early versions of rectangular lockups with various double thumb graphics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/f4eb01ef-c341-477d-96a4-71587ac72d3b/RRNW+Social+Media+Mockup+%283240+x+1080+px%29.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Some examples of graphics OIDS has designed for RRNW social media and marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/a8f6ee52-d845-4808-8047-3e20ed50852b/Wine+Shop_Sketches_Rd1Really+Really+Good+Sketches-100.jpg</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>Some of the early logo concepts for "Really Really Good Wines," before we even finalized the business name!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/d8db517c-739c-400c-abf7-43a21e4b6299/Screenshot+2024-08-16+at+1.21.43%E2%80%AFPM.png</image:loc>
      <image:title>Work - Really Really Nice Branding, Website + Marketing - Make it stand out</image:title>
      <image:caption>An example of an email marketing campaign for Really Really Nice Wine Club</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/mettle-amp-silver-branding-to-help-jewelry-and-metalsmith-artists-stand-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/cf160e28-dfba-4ea8-b5fd-ece67571fef1/Screen+Shot+2021-11-23+at+9.44.55+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>Lastly, the client requested some graphic elements to feature on their Instagram highlights. Each one is a custom illustration!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/86190038-34d2-41c4-8afc-f75bb89273df/Screen+Shot+2021-11-23+at+9.34.00+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>The first logo concept that I presented to Monique was based on risograph prints I saw that had bright near-complimentary colors overlaid on top of one another.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/3f6723ac-db82-4d0a-80f7-6e51ff6c3acc/Screen+Shot+2021-11-23+at+9.34.29+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>Lastly, a simple wordmark as the unique text-only typographic treatment of the business name to make it identifiable as the brand identity or logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637680904983-F872MJ2PI4Y7HT1OVIYC/Screen+Shot+2021-07-09+at+1.40.56+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637680905047-G2HRXFSV3F6PNGZ5TCGU/Screen+Shot+2021-07-09+at+1.41.18+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637680905557-YIZPYHVMHFS8V0XWNRL9/Screen+Shot+2021-07-09+at+1.43.11+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681352989-5DGD7QD0BDK72CCQAGF1/Screen+Shot+2021-07-09+at+1.07.08+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681352948-109GC9WHS60R6JYZS29Z/Screen+Shot+2021-07-09+at+1.07.51+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681353569-CHP7ZUHZ7IT9WWK1JKY8/Screen+Shot+2021-07-09+at+1.08.18+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681353509-8EB9AU0X4RTAKW6Z3SCZ/Screen+Shot+2021-07-09+at+1.08.40+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681354102-B8SENAV4Q1UU35VZR03E/Screen+Shot+2021-07-09+at+1.09.18+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681354221-EVXV1M3KWRRMVPBIF5HZ/Screen+Shot+2021-07-09+at+1.09.47+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681354777-40NMKWFCIRZJ8KGKEP9V/Screen+Shot+2021-07-09+at+1.11.15+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681355468-8OM55Y5RJW0Z2KZCLKOQ/Screen+Shot+2021-07-09+at+10.47.44+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1637681355534-WIHL78OMJQCHQ3E72KQQ/Screen+Shot+2021-07-09+at+10.48.50+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/2e5a0599-cbd7-48ef-a9e0-57c5b7f56d49/Screen+Shot+2021-11-23+at+9.44.41+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>The typefaces chosen for the final logo are Robertson regular and Faune regular.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/42082a14-227f-4734-87bd-7ffd2bb8fcf1/Screen+Shot+2021-11-23+at+9.34.14+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>The second concept drew inspiration from vintage handmade stamps on antique goods. My thought was to lean in to Monique &amp; Seth’s handmade techniques as the brand’s unique selling point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1e75f27f-5073-414c-945c-37ef01b8d9a2/Screen+Shot+2021-07-07+at+3.45.21+PM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>Stickers that Mettle &amp; Silver were using to adorn their jewelry boxes prior to starting on their new branding project. Screenshot from Mettle &amp; Silver Instagram Story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/3c576a51-acee-4423-8e20-0985c04a7dfa/Screen+Shot+2021-11-23+at+9.43.49+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>Shown here are some of the nearly finished brand elements. Before we finalized some of the logos and submarks shown here, Monique requested that we saturate the colors and go with a bright blue and hot pink — she was totally right!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b7696003-1b74-42c9-ba59-683bb79b9dd6/Screen+Shot+2021-11-23+at+9.44.20+AM.png</image:loc>
      <image:title>Work - Mettle &amp;amp; Silver: Branding To Help Jewelry and Metalsmith Artists Stand Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/melantha-salon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630595424796-2RRK794C2ZJIR1PEN5SP/full_lockup_white%404x.png</image:loc>
      <image:title>Work - Melantha Salon: When Simple Updates Turn into Full Redesign - Make it stand out</image:title>
      <image:caption>Custom illustrations &amp; branding by Maggie Bard</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/em-trai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630593982314-UPNM8QT9IB2WQ7MA7U4U/Em_Trai_Menu_Mockup.jpg</image:loc>
      <image:title>Work - Em Trai: Vietnamese BBQ Restaurant Goes Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630593995029-6GE5QKJA3RJP93FH3AZ6/Em_Trai_Menu_MockupsMenu_8x11_back%404x-8.png</image:loc>
      <image:title>Work - Em Trai: Vietnamese BBQ Restaurant Goes Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630594119664-DPV3KSRJ7DVWTX9JLLLW/Em_Trai_Landing_MockupArtboard+13-100.jpg</image:loc>
      <image:title>Work - Em Trai: Vietnamese BBQ Restaurant Goes Online - Make it stand out</image:title>
      <image:caption>Landing page for the Em Trai website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/other-haircraft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525145038-HSL2D0NJ1JDW02SNQOH7/Trust_me_I%27m_dogAsset+16-8.png</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525144579-F6ZOP68U3C8NSMC66HEN/Skull_Asset+9%404x.png</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525145784-G6W2G01JL7S78V674X83/Glynn_Bai_Hair_CIRCLEAsset+2%404x.png</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525144523-6ISP5BTWL6VX817KWY2I/Heart_Sad_Face_Asset+11%404x.png</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525144969-3BQ5AHATJGIIO3YQ6I4S/Smokingheaddogbod_Asset+7%404x.png</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525450907-OH3AB020F66MN6GK65GW/Glynn_options_LOGO+3%404x-100.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525489952-J9OV04K6BGWC2AUGR6ZG/Glynn_logo_options.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525489671-JP94XJ701U4OLHHMRK9U/Glynn_options_LOGO+2%404x-100.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630526724852-01DNRVOUF6K67WAIPC09/Outside+In+Quote+-+Glynn.png</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525761513-9T22H892H11DUKKIT8KY/Glynn+Bai_logo_IG_post-100.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition - Make it stand out</image:title>
      <image:caption>Final logos &amp; color palette</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630525252709-G00K7PXNSJQM3DQ0P326/Screen+Mock-up.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630526532467-7510AZ6AM8N8VPDJRAIO/business-card-template-with-packagingjpg.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition - Make it stand out</image:title>
      <image:caption>Business cards featuring Raised Spot Gloss (aka Spot UV) for some added transparent glossiness &amp; shine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630523602398-WDIKCFG7REBPXYCVPVXS/Glynn+Bai_logo_full_color_rectangular_full_lockup_rectangular%404x.png</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition - Make it stand out</image:title>
      <image:caption>Full logo lockup for Glynn Bai, founder of Other Haircraft</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527343532-VB19H760W4FTRZKLI7QQ/XistencePhotography-26.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527343588-T9LEOZSK2X5J62BFAXN1/XistencePhotography-62.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527344539-2WB1JOBL2UZUA4WCZ4J4/XistencePhotography-114.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527344345-N8P3ZS0IVL5ARUXY5KDQ/XistencePhotography-195.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527344961-J38EPQ0C3453278QRUQM/XistencePhotography-218.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527345358-1GDV2G4YYGYJAIQN9ZMS/XistencePhotography-246.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527345658-VZ9H9D6J180F788C3D5Y/XistencePhotography-261.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630527345913-0T8W3CZJW7A27FG17WHN/XistencePhotography-266.jpg</image:loc>
      <image:title>Work - Other Haircraft: From Concept to Fruition</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/molam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602799233203-C5R00GGBMEHJTW8152SU/Molam_menu++front.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602799233075-10X1ST85Q429RNSBKQLB/Molam_menu+back.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602798082023-UDD24FAAHMWOZEVUGWRV/Molam_logo.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
      <image:caption>Final logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602799326591-GCTSD35MA9MNHP5SDIAI/Molam_signage.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602799327961-4T6IXJ17LHB16DI8S572/Molam_takeout+boxes.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602799944330-QX7GRBQ7LBBFL17BCSBV/Molam_website.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
      <image:caption>Restaurant website mock up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602798989783-8WQRJGQ3J949K5D7CDLL/Molam_planning.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
      <image:caption>Early concepts &amp; mind mapping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602798719665-6PYH7FFIMOBYWYJK8G3N/Molam_logo+ideas.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602798719862-RPLGH738GV7QFKLPX8VJ/Molam_logo+refinements.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602798716923-ERCAUDLU6V50A08DXEAX/Molam_further+refinement.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602798716461-8ISOVJ72MMZALBCKIJPU/Molam_final+logo.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602798454981-19PVUJUXP6OG0ATHC5R0/Molam_ADDY_Award.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
      <image:caption>Molam won a 2020 Bronze Student Addy for Integrated Brand Identity Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602800017912-306BRIVM2SH66FFLDM1V/Molam_opentable.jpg</image:loc>
      <image:title>Work - Molam: Bringing A Thai Street Food Restaurant to Life</image:title>
      <image:caption>Mock up of the Molam listing on OpenTable</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/anthropological-process-working-emwith-and-forem-the-client</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602795530356-99VR02F1P5YFVVL74XPZ/Secret_Garden_Landscapes_original_sketch.jpg</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>Original sketch of logo design based on initial consult</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602795828851-QKT86FR4T2ZX33I5NZ54/Secret_Garden_Landscapes_tshirt_design_back_shirt.jpg</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>An SGL employee rocking the branded t-shirt while working in the field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602795997104-EDTU0AWYJCBKI3BLB6QB/Secret_Garden_Landscapes_tshirt_design_garden_plants.jpeg</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>Final design for the front of the SGL t-shirt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602795415331-IOP4X8F6TREL08YVDIYT/Animated+GIF-downsized_large+%285%29.gif</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>Custom branding &amp; graphics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602796095793-31O67Y2VPHCKFZ7QKGO2/Secret_Garden_Landscapes_tshirt_design_four_women.jpg</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>Cheryl with her employees, reppin’ SGL out in the field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602795659707-JWB4SDN4A1D9NE8KQZAB/Planned_Parenthood_poster.jpg</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>Planned Parenthood event poster, 2017. Inspiration for the t-shirt design!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602795789926-TH1TLVG18J2LP1JRELC2/Secret_Garden_Landscapes_t-shirt_design_back.jpg</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>Final design for the back of the SGL t-shirt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602795601741-6LM9IJHNJN4H9JXGQQPG/Secret_Garden_Landscapes_Cheryl_smelling_moonflower.jpg</image:loc>
      <image:title>Work - Secret Garden Landscapes: Working &lt;em&gt;with and for&lt;/em&gt; the Client</image:title>
      <image:caption>Cheryl in her home garden.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/blog-post-title-four-ctna2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602792640948-N3TXSCYZURDBA27156N4/FOLX_adaptable_logowireframes+copy%402x-100.jpg</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
      <image:caption>Adapting wireframe sketches for digital wireframes. The final step before building the final web app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602793049701-GWM2AJYUA4J0LZEX4Z2G/FOLX_adaptable_logosearch+screens+copy%402x-100.jpg</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
      <image:caption>Responsive search screen designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602792577449-KAOIBQQ0IGPDML52I11L/FOLX_adaptable_logosketches+copy%402x-100.jpg</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
      <image:caption>Wireframe sketches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602793289229-0G0UJVMPYG1HXNHT6VQR/FOLX_adaptable_logolanding+page+copy%402x-100.jpg</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
      <image:caption>Branded landing page mock up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602792875523-DBXBMMKQTNHXSTJ7HDCL/FOLX_adaptable_logohome+screens+copy%402x-100.jpg</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
      <image:caption>Responsive home screens designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602793339776-ZZLJC3BTQRNVAN0SON3U/FOLX_adaptable_logohome+page+copy%402x-100.jpg</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
      <image:caption>Responsive web design mock ups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602792044675-K9F8GLQVLXCHM9PN5AAY/Folx_Logo_Animated+GIF-downsized_large+%284%29.gif</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602792914968-DI6PFWJDOA3GILGTA4CB/FOLX_adaptable_logoaccount+screens+copy%402x-100+%281%29.jpg</image:loc>
      <image:title>Work - Folx: A Meet-Up App for Meeting Folks</image:title>
      <image:caption>Responsive account screen designs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/louisiana-youth-ultimate-logo-design-web-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602785806177-WH23V5VE608AUCRADB9J/LYU_logo_Color+full+lock+up+copy.png</image:loc>
      <image:title>Work - LYU: Identity &amp;amp; Web Design for a Youth Sports Non-Profit</image:title>
      <image:caption>Final logo full color lockup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602786911838-SG5K0XO1MHB8KEH88THG/LYU_Web_Design_Style_Tile.jpg</image:loc>
      <image:title>Work - LYU: Identity &amp;amp; Web Design for a Youth Sports Non-Profit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602786911915-W4PO5PRTB23FERL1FGQW/LYU_Homepage_Browser_Mockup.jpg</image:loc>
      <image:title>Work - LYU: Identity &amp;amp; Web Design for a Youth Sports Non-Profit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602787013909-YFH6TGFEB8JJPA66HVUF/LYU_web_design_Site+Map+-+PHASE+3+v2+.jpg</image:loc>
      <image:title>Work - LYU: Identity &amp;amp; Web Design for a Youth Sports Non-Profit</image:title>
      <image:caption>My web design process is actually very heavily front-loaded with initial research and planning, including several rounds of feedback for multi-phased website rollouts. Shown here is one of the many site maps used during the LYU website build. Site maps help web designers with planning site hierarchy and structure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630596117596-HPJN2L7MFURG0RG3B929/Free+Instagram+Post+Mockup+For+2020.png</image:loc>
      <image:title>Work - LYU: Identity &amp;amp; Web Design for a Youth Sports Non-Profit - Make it stand out</image:title>
      <image:caption>A mockup of a few of the LYU instagram posts</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/outside-in-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602785107759-DXHMU0U92GMR0KQS2M4L/Outside_In_Web_Services_1+copy.png</image:loc>
      <image:title>Work - Outside In: Rebranding my Journey as a Designer</image:title>
      <image:caption>As I was designing my logo and website, I came up with stylized graphics to be used as part of my branding and identity package. My friend described the style as “retro tech boom aesthetic.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602784465541-TH6TRLSKCX9EROCOK6XY/logo+sketches.png</image:loc>
      <image:title>Work - Outside In: Rebranding my Journey as a Designer</image:title>
      <image:caption>Preliminary logo sketches &amp; concepts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602783638419-CWWRWL9S8RBHZPYHVTHV/Outside_In_Branding-downsized_large.gif</image:loc>
      <image:title>Work - Outside In: Rebranding my Journey as a Designer</image:title>
      <image:caption>The newly designed Outside In adaptive logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602784597186-IYVLFKB3F7FHHLAFMSYV/Outside_In_wireframe_sketch_homepage+%281%29.jpg</image:loc>
      <image:title>Work - Outside In: Rebranding my Journey as a Designer</image:title>
      <image:caption>Handrawn wireframes for the website. I skipped the digital wireframes part since I had a good idea of how it was going to look and didn’t need to go through the usual client approval process - easy to do when you’re your own client!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602783456661-C14A6K3KNI0R6J6CWZP5/Outside_In_logo_process_COMPRESSED.gif</image:loc>
      <image:title>Work - Outside In: Rebranding my Journey as a Designer</image:title>
      <image:caption>Gif showing steps of the logo design process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/category/Identity+%26++Branding</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/category/Web+Design</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/category/Logo+Design</loc>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/UX</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Illustration</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Process</loc>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Rebranding</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Branding</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Logo+Design</loc>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Marketing</loc>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Photography</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Logo++Design</loc>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Web+Design</loc>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/UI</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Identity</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/work/tag/Graphic+Design</loc>
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  <url>
    <loc>https://www.outsideindesignstudio.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602710080340-TBVXYBX8ZXCXWPDS103F/Outside_In_Contact_Graphic.png</image:loc>
      <image:title>Contact - Contact us.</image:title>
      <image:caption>I am always open to discuss your project, improve your online presence or help with your design challenges. hello@outsideindesignstudio.com 504-434-0757</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/8d5c4c89-90ed-492d-99a7-9fb1fc48bc8a/DSC_2265-5+Kodak+F9.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602849566861-J2KPE38SE18AFE6IMK1Z/Outside_In_Process_Discovery.png</image:loc>
      <image:title>Process - Step 1: Discovery</image:title>
      <image:caption>Let’s get started! The first and most crucial step when creating something together is that we understand your needs. We start by sending you a questionnaire asking you some basic questions about your business and brand. From there, we discuss pricing and timeline. We’ll send you a contract and an invoice for the initial deposit and start working on your project once we receive a signed contract and the deposit. Contact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602849626428-YTB8RRN8O7N722WXDGYS/Outside_In_Process_Creative.png</image:loc>
      <image:title>Process - Step 2: Creative</image:title>
      <image:caption>This is the fun part! We’ll start by researching your work, the work of your competitors, your target audience, and your industry. Then we’ll start developing some concepts with basic sketches, typography exploration, and early ideas. Contact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602850222029-K6O1AE1N16ULQSQQP4KI/Outside_In_Process_Asset+24.png</image:loc>
      <image:title>Process - Step 3: Feedback</image:title>
      <image:caption>Communication is key! We usually bake in 2-3 rounds of feedback so that you can tell me if we’re on the right track. We like to share our decisions and thought processes behind the designs and ask for your honest opinion.  Contact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602849889699-81HZZ01JM7NAV5TKAD95/Outside_In_Process_ApprovalAsset+17.png</image:loc>
      <image:title>Process - Step 4: Approval</image:title>
      <image:caption>When you’re excited about the design and have signed off on the final proof, we’ll follow up with a final invoice. After the approved designs are paid in full, we’ll send you all final artwork and files directly through email. Contact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1602850290840-YFKPP0AU8OVZIJUWIMTV/Outside_In_Process_Execution.png</image:loc>
      <image:title>Process - Step 5: Execution</image:title>
      <image:caption>You’re now free to do whatever you’d like with the work! Print, distribute, or publish however you see fit. We’re always happy to stay in touch to answer any questions or provide any help that we can.  After the project is completed, we might feature it on our website or social media and rave about how awesome you were to work with! Don’t worry, we’ll never show a design until you do so first or you give explicit approval. Contact</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/style-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-14</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/906fdb64-6cf8-4338-8821-97717c3c13e1/DSC_1986-2+Kodak+F9.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/e8f868f9-774b-4326-bb65-8bdb66ccc1f1/nu+green+thumbs.gif</image:loc>
      <image:title>Home - Really Really Nice Wines</image:title>
      <image:caption>Brand Identity, Web Design, Design Collateral &amp; Marketing We partnered with Really Really Nice Wines (RRNW) to create their new brand identity, engaging website, social media marketing and more. See case study</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/d72b6b0e-09a8-4738-975f-d8449a04dc2d/Mayer+1a.jpg</image:loc>
      <image:title>Home - Mayer Building Company</image:title>
      <image:caption>Branding &amp; Web Design This project for a a premier, award winning New Orleans Commercial General Contractor features a branding update and new website. See case study</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/6fb7289b-969c-47b6-8113-1e93c14ff38c/LNPS+1.jpg</image:loc>
      <image:title>Home - Louisiana Native Plant Society</image:title>
      <image:caption>Identity &amp; Illustration The project for LNPS, a statewide non-profit organization dedicated to the protection of, education about, and the propagation of the state’s diverse native flora. See case study</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/380784ec-2b30-4436-95d0-53347852546c/GG+Mark+-+White.png</image:loc>
      <image:title>Home - Garden Gaze</image:title>
      <image:caption>Branding &amp; Web Design We teamed up with Garden Gaze to create a vibrant brand identity and website that captures their passion for wild, colorful gardens and eco-friendly design. The playful, technicolor aesthetic reflects their joyful approach, while the website serves as a seamless tool for client engagement. See case study</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/284cbe93-4032-4278-95c3-35c00bdda5ad/ezgif.com-animated-gif-maker.gif</image:loc>
      <image:title>Home - Deer Valley Folk Festival</image:title>
      <image:caption>Brand Identity &amp; Marketing We worked with Deer Valley Folk Fest (DVFF) to craft a timeless brand package that captures the festival's rustic charm and community spirit. Inspired by the Deer Valley YMCA camp, the clean, minimalist design and social media templates ensure a cohesive and engaging presence. See case study</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/9e439748-a573-42a4-bd46-3d5a78c758d8/Burns-GEM+1.jpg</image:loc>
      <image:title>Home - Burns Industrial &amp; Burns-GEM</image:title>
      <image:caption>Brand Identity &amp; Illustration We collaborated with Burns Industrial to craft their new Burns-GEM brand identity as well as custom illustration, delivering a cohesive visual presence across their platforms and marketing materials See case study</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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    <loc>https://www.outsideindesignstudio.com/services</loc>
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    <priority>0.75</priority>
    <lastmod>2024-08-29</lastmod>
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      <image:title>Services</image:title>
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  <url>
    <loc>https://www.outsideindesignstudio.com/about</loc>
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    <lastmod>2024-10-09</lastmod>
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  <url>
    <loc>https://www.outsideindesignstudio.com/jordan-typeface</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1607340572036-8AUEZVZZ108MH92ZFT7G/Last_Dance_Billboard_Mockup.jpg</image:loc>
      <image:title>Jordan Typeface - But it was one documentary series in particular that captured the attention of what seemed like all American sports fans for 10 short hours over a period of 5 weeks…</image:title>
      <image:caption>The Last Dance. A 2020 American sports documentary miniseries that revolves around the career of Michael Jordan, with particular focus on his final season with the Chicago Bulls. The series features exclusive footage from a film crew that had an all-access pass to the Bulls, as well as interviews of many NBA personalities including Jordan himself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1607340822292-9A1A4HWGCEZQWD1STVAH/J_variations_Artboard+45%402x-100.jpg</image:loc>
      <image:title>Jordan Typeface - I chose the images, then assigned each one a letterform. Most were based on the shape of MJ’s body within the image in hopes that it would emulate the shape of each glyph. I made a simple line drawing, then slowly added in color, shading, and patterns.  I experimented with a single family that had three different styles based on size and of varying detail. However, after receiving some feedback, I decided to pare down that idea and to keep it simpler.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1607341169683-TKNI7R7DRPVMU2XIQ06Q/Wall+with+Stairs+Mockup.jpg</image:loc>
      <image:title>Jordan Typeface</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1607340339808-C4PCH1BOXIYSIRYBAW65/Jordan_typeface_IG_full+ABC+big.jpg</image:loc>
      <image:title>Jordan Typeface</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1607340711457-STIBRF7AXJNINXJXGXG6/AIR_specimen+2.jpg</image:loc>
      <image:title>Jordan Typeface - I was tasked with creating an uppercase display typeface for a specific audience and for a specific purpose; I chose something that had given me and many others the greatest comfort during quarantine, a return to nostalgic hard nosed basketball. The initial concept for the typeface centered around iconic moments and players throughout NBA history, but upon further consideration, I realized that there is only one figure who reigns supreme when we wax nostalgic about American basketball…</image:title>
      <image:caption>Michael Jordan. Once I made the choice of working solely in Michael Jordan’s image, I deep dived into a historical archive of his career in an attempt to pick out the 26 most iconic moments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1607340537011-3ALNZWPXSRM5DBO3VW32/Jumpman_specimen_%27I%27ve+failed%27+quote-100.jpg</image:loc>
      <image:title>Jordan Typeface - The 90s Nostalgia Typeface  That All Sports Fans (But Really All Of Us) Need in 2020.</image:title>
      <image:caption>On March 11, 2020, the National Basketball Association, or NBA, announced the suspension of the 2019–2020 season following the positive coronavirus test of one of its players.The following days and weeks consisted of a domino effect of national and international sports leagues delaying and some inevitably canceling their seasons due to the spread of the pandemic. Eventually, the NBA would restart on an isolated Disney World campus colloquially referred to as “the bubble,” where there were very strict Covid testing protocols and zero fans present.  But for the several months of “these uncertain times” surrounding the stopping and restarting of numerous sports leagues (and life, more generally), sports fans and NBA fans in particular turned toward the past for comfort...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1607340979649-Y9LXSE7RXK4ITJ6MES03/Arena_Wall_Mockup.jpg</image:loc>
      <image:title>Jordan Typeface - The final Jordan typeface design consists of silhouetted figures in front of slab serif letterforms, meant to emulate the iconic Chicago Bulls jerseys during the late 90s championship runs. The typeface is available  in three color combinations to emphasize contrast between the glyphs.  Of course, the typeface could be used for marketing the The Last Dance documentary itself.  As well as used within the United Center, where the Chicago Bulls play, for wayfinding and in-arena graphics.</image:title>
      <image:caption>And lastly the Jordan typeface can be used for t-shirts, posters, and much more.</image:caption>
    </image:image>
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    <lastmod>2020-12-17</lastmod>
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    <loc>https://www.outsideindesignstudio.com/newsletter</loc>
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    <lastmod>2021-01-22</lastmod>
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      <image:caption>Just kidding, promise not to SPAM y’all…</image:caption>
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    <loc>https://www.outsideindesignstudio.com/store</loc>
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    <lastmod>2023-10-17</lastmod>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-20</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/selfportrait</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603296377514-YCDJUS3810058ZO5FHFQ/Self-portrait+2.jpg</image:loc>
      <image:title>Illustration - Self-Portrait</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603296377449-5MKZHQZEK7OR0PUXED4H/Casa_Azul+%281%29+copy.jpg</image:loc>
      <image:title>Illustration - Self-Portrait</image:title>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/kit-birthday-card</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603295767817-8KNG5UUWITR4VQR9KTMJ/Kit_picture.jpg</image:loc>
      <image:title>Illustration - Kit Birthday Card</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603295765044-3NFV8TTITEQYNYOR0WXA/Illustration_Kit_Wee_Three.jpg</image:loc>
      <image:title>Illustration - Kit Birthday Card</image:title>
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  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/gb-cat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603291178924-7LAEIJ618BPP2W6JHAN9/GB_cat_illustration_Portrait_7x9+%281%29.jpg</image:loc>
      <image:title>Illustration - GB Cat</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603291180112-A48A7EEGDJRI03TW0N2J/GB_cat_illustration_compilation.jpg</image:loc>
      <image:title>Illustration - GB Cat</image:title>
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    <image:image>
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      <image:title>Illustration - GB Cat</image:title>
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  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/crystal-cruises-ad-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603290805316-92NSRYE47VPOH9LPYFON/Crystal_Cruises_original_ad+%281%29.jpg</image:loc>
      <image:title>Illustration - Crystal Cruises  Ad Redesign</image:title>
      <image:caption>Original Crystal Cruises ad</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603290652261-UMNKXB06HTM5J2ADSEOX/Crystal_Cruises_Ad_redesignPart+1.jpg</image:loc>
      <image:title>Illustration - Crystal Cruises  Ad Redesign</image:title>
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    <image:image>
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      <image:title>Illustration - Crystal Cruises  Ad Redesign</image:title>
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  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/still-here-still-lifes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-20</lastmod>
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      <image:title>Illustration - Still Here Still Lifes</image:title>
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    <image:image>
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      <image:title>Illustration - Still Here Still Lifes</image:title>
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    <image:image>
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      <image:title>Illustration - Still Here Still Lifes</image:title>
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    <loc>https://www.outsideindesignstudio.com/illustration/grace-portrait</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226825874-NU56HKIUD8PCIH3MFCN8/Grace_Portrait_7x9+3.jpg</image:loc>
      <image:title>Illustration - 'Grace' Portrait</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/galty-nattys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226543363-HN0HLW9YV3GEZMPE81LI/Galty+Nattys_illustration_Final.jpg</image:loc>
      <image:title>Illustration - 'Galty Nattys' Jersey Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226538390-PS4STIITV4XC7NVX5OMQ/Galty+Nattys_illustration_process.jpg</image:loc>
      <image:title>Illustration - 'Galty Nattys' Jersey Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226545330-RNC2PUPK7MY8NOLM62AR/Galty_Nattys_wearing_jersey_left.jpeg</image:loc>
      <image:title>Illustration - 'Galty Nattys' Jersey Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226530015-M0OW3HGDVABR7QDO08H7/Galty_Nattys_wearing_jersey_fence.jpg</image:loc>
      <image:title>Illustration - 'Galty Nattys' Jersey Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226528061-ZYAQ4H6R7BHGKITMFXMJ/Galty_Nattys_FINAL_color_background.jpg</image:loc>
      <image:title>Illustration - 'Galty Nattys' Jersey Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226535532-YDZOLHO887SRVF52YQEH/Galty_Nattys_MOOD+BOARD.jpg</image:loc>
      <image:title>Illustration - 'Galty Nattys' Jersey Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/vinyl-me-please-stickers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630535280343-4G0ULR3QW8JD0GL3C1QR/VMP_stickers.jpg</image:loc>
      <image:title>Illustration - Vinyl Me, Please  - Stickers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226107902-4V3SR6P8DTIZBJ05NORY/Vinyl_Me_Please_sticker_1.jpg</image:loc>
      <image:title>Illustration - Vinyl Me, Please  - Stickers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226111861-25JFNFROU6U4UA299L78/Vinyl_Me_Please_sticker_2.jpg</image:loc>
      <image:title>Illustration - Vinyl Me, Please  - Stickers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226111735-Q0P31EEFC3L90S2475HT/Vinyl_Me_Please_sticker_3.jpg</image:loc>
      <image:title>Illustration - Vinyl Me, Please  - Stickers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603226151923-F297B4K43RH4VIPFR1Q9/Vinyl_Me_Please_sticker_4.jpg</image:loc>
      <image:title>Illustration - Vinyl Me, Please  - Stickers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/ooey-gooey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603225610859-0A98QUDDDIF08TG1BNZB/Ooey_Gooey.jpg</image:loc>
      <image:title>Illustration - Ooey Gooey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603225611603-3XESIDVPVELKGAK4EVYC/Ooey_Gooey_sketches.jpg</image:loc>
      <image:title>Illustration - Ooey Gooey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603225608992-GKOH1RORLEBADMPSCMP9/Ooey_Gooey_type+study.jpg</image:loc>
      <image:title>Illustration - Ooey Gooey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603225608994-0L5T5EPAFBW9L16NADV6/Ooey_Gooey_process.jpg</image:loc>
      <image:title>Illustration - Ooey Gooey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/covid-affirmations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/4be5f12d-53cf-466e-aa4f-6fe725083ffb/Covid_Affirmations_we%27ll+get+through+this.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/f683ddb5-9290-47f2-8a8a-2a27df27149b/Covid_Affirmations_you+can+do+hard+things.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/0b25ccee-3a6f-4854-b7ed-537d0055eafd/Covid_Affirmations_do++better.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/e39d1dee-2664-47d5-9db4-8986fff31307/Covid_Affirmations_the+only+way+to+get+better.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/8c660d62-9785-49c3-b59d-cdec0a26ebd0/Covid_Affirmations_you%27re+stronger+than+you+think.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/5718dfbd-f702-4a4f-b963-0291812248a6/Covid_Affirmations_empower+yourself.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/c389e1ca-ed50-416f-9b3b-bb05733a9e06/Covid_Affirmations_anywhere+but+home.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/39664aae-e986-453c-b4bd-1c88073d8f7b/Covid_Affirmations_stop+trying+to+be+perfect.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/726e9a3e-59eb-44cc-b445-2b1ad301f39d/Covid_Affirmations_Everything+is+fine.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/9214d49f-1b93-40c4-99da-edf5e05c160a/Covid_Affirmations_everything+sucks.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/b2415fc0-5093-4983-b015-88ce256674bc/Covid_Affirmations_breathe+in+confidence.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/7b931ace-cd2e-4257-84eb-30999c329199/Covid_Affirmations_self+care.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/70ff4e8e-a977-4252-b394-84110a405930/Covid_Affirmations_enjoy+every+sandwich.jpg</image:loc>
      <image:title>Illustration - Covid Affirmations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/illustration/louisiana-board-of-regents-web-graphics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630531175537-R9A3YHIY4CRXGQUFV9TJ/Flat+Browser+Mockup.png</image:loc>
      <image:title>Illustration - Louisiana Board of Regents Web Graphics</image:title>
      <image:caption>Website mockup for the LA Board of Regents Dual Enrollment website featuring my custom illustrations (bottoom third).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630534540594-H77GHRZGT2WWB7F1H8W9/Board+of+Regents_Web+Graphics_IG+Graphic+5.jpg</image:loc>
      <image:title>Illustration - Louisiana Board of Regents Web Graphics</image:title>
      <image:caption>These illustrations are meant to portray parents and a student making informed decisions together (top), and school counselors offering invaluable advice and help to students (bottom).⁣ ⁣</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1630534605153-I3CO54JBN19SFSBW7POI/Board+of+Regents_Web+Graphics_Artboard+25.jpg</image:loc>
      <image:title>Illustration - Louisiana Board of Regents Web Graphics</image:title>
      <image:caption>Here are three different versions after receiving feedback, can you spot the differences?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/9ad46e94-9747-41cc-8d1e-f77d0c498fbd/Board+of+Regents_Web+Graphics_Artboard+22.jpg</image:loc>
      <image:title>Illustration - Louisiana Board of Regents Web Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/0aba6666-22be-45cd-bdf1-91469b76688a/Board+of+Regents_Web+Graphics_IG+Graphic+2.jpg</image:loc>
      <image:title>Illustration - Louisiana Board of Regents Web Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/6895fd9c-46de-4227-a563-4313e2b650ff/Board+of+Regents_Web+Graphics_IG+Graphic+3.jpg</image:loc>
      <image:title>Illustration - Louisiana Board of Regents Web Graphics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/animation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/animation/truth-reconciliation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/animation/stay-home-louisiana</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/animation/arcgno</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/animation/shape2020-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/animation/forehand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/1603401319735-RAJJO1K6BB2NF12Y6LEN/Claire_throwing.gif</image:loc>
      <image:title>Animation - 'Forehand Toss'</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/ultimate</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-19</lastmod>
  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/ultimate/passion-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/85b52efb-8358-4851-99ac-a26de7fd898e/Galty_Nattys_wearing_jersey_left.jpeg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects - FEATURED PROJECT “Galty Nattys”</image:title>
      <image:caption>I love ultimate frisbee, but goaltimate is my true passion. In 2020, at the onset of the Covid-19 pandemic, I designed these jerseys for my women’s goaltimate (i.e. “Galty”) team. We didn’t get to compete in Goaltimate Nationals that year, but this remains one of my favorite jersey designs to date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/6b501331-d960-4eaf-815c-98c2ce0616b6/Screen+Shot+2022-02-23+at+3.48.02+PM.png</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>Our video garnered almost 6k views on YouTube and sparked national attention on platforms like Reddit and Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/d652332b-2c80-43d9-87d6-cb9e71d14f6b/email+NODAequity-04.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>Our video garnered almost 6k views on YouTube and sparked national attention on platforms like Reddit and Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/e2110881-c9aa-4d2a-8e5c-7a7a281bc2e7/Flood+Zone_IG+post.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects - FEATURED PROJECT</image:title>
      <image:caption>LSU Women’s Ultimate “Flood Zone”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/dbcbb994-ff55-4eb3-a40a-b44fd30552be/FloodZone+Ultimate_Purple_HGREG+EDIT-04.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>My logo design update</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/cdfd18ec-1ab8-4696-9313-61941eb59904/FLOOD+ZONE_FEEDBACK.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>Original Flood Zone logo design, with my feedback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/ec7ce7f4-fdc1-4939-a2c5-f61171fbc0bf/IMG_3553.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects - FEATURED PROJECT “Muses”</image:title>
      <image:caption>In 2009, my sophomore year at Tulane University, we rebranded our women’s college team from “La Femme Fatale” to “Muses,” the first-ever all-women Mardi Gras parade krewe here in New Orleans. At the time, I had no concept of Adobe Illustrator, so I used found images, pencil, paper, and stencil to create my first ever jersey design. This beloved 13 year old design is still being used by the Tulane Muses team today. : )</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/522aa6a3-83ff-46de-8112-3fa83c414b5e/IMG_3762.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/e06bb8ab-ed8c-471a-9186-e4b5c7c544d8/Galty_Nattys_MOOD+BOARD.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>Mood Board / Inspiration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/bf5b1c06-8407-452d-9717-b94e107c65c8/FloodZone+Ultimate_Purple_One+Color+-+Purple+Jersey.png</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/92ca5bc2-7e3d-479c-a753-cfc5784a95e1/IMG_3778.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/99226d7c-99e4-465c-9116-9ad98920ed14/Galty+Nattys_illustration_process.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>Early iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/cc701246-253b-4f38-a132-5bf12e9dab30/jersey-mockup-of-two-happy-friends-with-soccer-uniforms-33568.png</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/0ac4a902-2f45-4f33-addc-68f3fe454e70/smush._jersey_designs-01.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/65eb332f-42f9-4317-a2ef-9e27b313a484/Galty_Nattys_FINAL_color_background.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>Final Illustration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/c38eb649-04d7-4463-923f-e3cc2d88bfaf/smush._jersey_designs-03.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/2357eb3e-4511-45ff-9ca5-a465359ecbb4/Galty_Nattys_wearing_jersey_fence.jpg</image:loc>
      <image:title>Ultimate Frisbee - Passion Projects</image:title>
      <image:caption>Printed jersey from afar</image:caption>
    </image:image>
    <image:image>
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      <image:title>Ultimate Frisbee - Passion Projects</image:title>
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      <image:title>Ultimate Frisbee - Passion Projects</image:title>
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      <image:title>Ultimate Frisbee - Passion Projects</image:title>
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      <image:title>Ultimate Frisbee - Passion Projects</image:title>
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      <image:title>Ultimate Frisbee - Passion Projects</image:title>
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      <image:title>Ultimate Frisbee - Passion Projects</image:title>
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      <image:title>Ultimate Frisbee - Passion Projects</image:title>
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  <url>
    <loc>https://www.outsideindesignstudio.com/ultimate/community-designs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-25</lastmod>
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      <image:title>Ultimate Frisbee - Community Designs</image:title>
      <image:caption>Me (center) with my championship-winning summer league team wearing jerseys I designed!</image:caption>
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      <image:title>Ultimate Frisbee - Community Designs</image:title>
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      <image:title>Ultimate Frisbee - Community Designs</image:title>
      <image:caption>I designed these discs for NODA-YO (New Orleans Disc Association Youth Outreach). The disc features the basic gameplay of ultimate frisbee broken down into 10 simple and memorable rules. The thinking here was to leave the discs with kids in the community so that they can learn to play and teach their friends!</image:caption>
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      <image:title>Ultimate Frisbee - Community Designs</image:title>
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      <image:title>Ultimate Frisbee - Community Designs</image:title>
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      <image:title>Ultimate Frisbee - Community Designs</image:title>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/ultimate/work/louisiana-youth-ultimate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/309596e1-1bc1-4bf2-b639-4b02063002ec/LYU_logo_Color+full+lock+up+copy.png</image:loc>
      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
      <image:caption>Final LYU logo, rectangular lockup</image:caption>
    </image:image>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
      <image:caption>Mockup of LYU sticker on a water bottle.</image:caption>
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    <image:image>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
      <image:caption>Site Map for Phase 2 of the website build</image:caption>
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    <image:image>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
      <image:caption>Shown left: the 'Style Tile' LYU stakeholders ultimately chose. Shown right: the homepage of the LYU website</image:caption>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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      <image:title>Ultimate Frisbee - Louisiana Youth Ultimate</image:title>
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  </url>
  <url>
    <loc>https://www.outsideindesignstudio.com/ultimate/queen-cake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3ab1806070fd1fa1a4d132/5df1c8fa-5ba1-41f1-890b-70c39426e206/queen+cake+levee+baking.jpeg</image:loc>
      <image:title>Ultimate Frisbee - New Orleans Queen Cake - What is a “queen cake”?</image:title>
      <image:caption>A queen cake is the feminist rethinking of a king cake, a rich sweet pastry covered in icing and sprinkles and eaten in excess during Mardi Gras in New Orleans. Photo: Queen Cake, Levee Baking Company</image:caption>
    </image:image>
    <image:image>
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      <image:title>Ultimate Frisbee - New Orleans Queen Cake - Original Logo</image:title>
      <image:caption>Upon joining Queen Cake in 2017, the team agreed with me that it was time to update the team logo and do away with the colonialist imagery of a monarchist queen.</image:caption>
    </image:image>
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      <image:title>Ultimate Frisbee - New Orleans Queen Cake</image:title>
      <image:caption>Source: Debbie Does Doberge</image:caption>
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      <image:title>Ultimate Frisbee - New Orleans Queen Cake</image:title>
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      <image:title>Ultimate Frisbee - New Orleans Queen Cake</image:title>
      <image:caption>Second Logo Redesign</image:caption>
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      <image:title>Ultimate Frisbee - New Orleans Queen Cake</image:title>
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      <image:title>Ultimate Frisbee - New Orleans Queen Cake</image:title>
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